Newly elected President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, has vowed to flush out quacks in the profession.
In his acceptance speech after he was declared winner of the election which held in Abuja during the annual general meeting of the NIPR, Neliaku said the institute will no longer condone those who are not trained to practice the profession.
He declared that, “This is a new down. It is a new beginning but I cannot do it alone, we are going to do this together.
“It is a collective responsibility, and by the grace of God, we will take this mandate and serve you and humanity and serve God.
“Our profession has taken a new dimension. Our profession will begin to do things differently. It will require sending quacks home.
“Those who have no business in public relations and are practising our profession, your time is off because henceforth, it is PR or P-out.
“We are no longer going to condone those who are not trained to do our work. So, we will take the issue of compliance and enforcement seriously.”
Speaking further, the NIPR President said, “We are going to reinvent the reputation of our profession. But more importantly, we will use it for the nation because if we dont add value to Nigeria, the content of our profession is of no value.
“Therefore, we will use this platform to reinvent Nigeria and we can do it. Nations that understands the value of public relations excel because branding is a product.
“We thank God, He has given us a minister of information who is our brother, our colleague, a core professional. “We will work with him to ensure that he succeeds…I am blessed because I have the best team that will serve this institute for this dawn.
“We are going to make use of former presidents, stakeholders and elders that offered service to this institute during their time.
“We are not retiring them so that together we can work, rebrand and reinvent”.
